Looking forward to attending Daniel Pink’s lecture @ the Free Library of Philadelphia on Tuesday, 1/22 @7:30pm: brave the cold and join me!
While I’m loathe to think of myself as a “groupie,” I have really been inspired by the perspective Pink has taken to the way we can understand our place in the economic world (A Whole New Mind); also, how we can understand what motivates us (Drive).
This book promises to offer some interesting perspective on a belief I’ve held for a long time: we are all selling something. A good friend, a pharmacist by profession, talked about this years ago as our children were beginning to find their places in the world of work. Teachers are selling knowledge and thinking; mechanics are selling parts and fixes; mathematicians are selling equations and solutions… There is no shame in being a great seller; indeed, selling one’s value proposition is what career acceleration is all about.
While I like to think of myself as a service provider, I am clearly selling an approach to life and work. If you can’t join me tomorrow, I hope you’ll read and comment on what I share on this site and on my new FB page: <http://www.facebook.com/CareerAccelerationNetwork> I hope to be relevant and not redundant: your active participation will help me meet my challenge!
Posted by Karen P. Katz
Godin, blogger and thought leader among personal and permission marketers, has re-framed the thinking of Richard Bolles, author and esteemed guru of career and life coaches.
I'm always looking for a topic that might add real value to the career space, so I was grateful to a friend who sent me Seth Godin's recent post, What are you good at? Taking a marketing perspective, Seth appropriately suggests that those looking for their next big gig" should consider the distinction between skills that can be categorized as "content" and "process."
Godin uses 21st Century terminology to make his point: "Content is domain knowledge. People you know or skills you've
developed… Domain knowledge is important, but it's (often) easily learnable." While Bolles' terms may not resonate with Millennials, his discussion of this topic is as relevant today as it was in 1980, when the Quick Job Hunting Map was first published. Bolles describes skills residing in the content domain as "I know skills" ,e.g."I know how to use SAP, "I know financial accounting," "I know movers and shakers in the logistics field."
Godin uses the term "process" to describe "emotional intelligence" – what Bolles would call "I am skills." When explaining process skills, a speaker is likely to start a sentence with "I am able to manage multiple projects," "I am persuasive," "I am adaptable," etc. These are the skills, abilities, and personal qualities that can differentiate a candidate from the many others who share their credentials and knowledge skills. As Godin says, the process "…stuff is insanely valuable and hard to learn." And I agree that these personal qualities are likely to be overlooked by screeners and scanners. All the more reason to dig-deep and seize control of your personal marketing campaign – to manage your career.
An infinite number of people share the same content domain, but precious few offer the same mix of process skills and personal qualities. Long-term career health, preceded by successful assessment, preparation of marketing documents, interview preparation, and offer negotiation, is dependent upon your understanding of these ideas.
Posted by Karen P. Katz