Close the Deal with Features & Benefits

I love it when people can tell stories that make a point – like Aesop's Fables…  My father was great at this – unfortunately, I'm not.  For this homily, let's borrow from Seth Godin and his "The Panhandler's Secret."

Seth's post is a simple story that reinforces a truism of sales training – talk features and benefits.  Career changers and job seekers are selling themselves – selling their unique value proposition – their brand. 

So be sure you know the features and benefits needed by your target organization – be sure what they need is in your "tool bag." 

Karen P. Katz