5 clues to your “next big thing” (Hint: look next to your morning coffee)

I'm using this post to demonstrate how you can use your morning newspaper as a guide toward your "next big thing."  Your newspaper doesn't have to be delivered to your door or purchased from a street-corner;  online news will also help you accomplish the goal. 

It is fair to say that we accept the need to demonstrate that we are current in our field, that we understand how events in the world affect our
industry, and that we offer a unique value to a prospective employer.  While the thought process that I'm going to suggest isn't new, it seems that job seekers have abandoned the news and therefore, removed themselves from current information that can inform their unique value proposition and brand…  An example:

Many of my current clients are looking for B2B,  marketing, or communications opportunities in industries with staying power in the Greater Philadelphia area, including Allentown, Princeton, and Wilmington.  So, to become familiar with the major industries in the area and keep abreast with what's happening with innovative ideas, products, services, and key people, these clients check-out:

Monday's Inquirer featured an article about competition between regional health insurers, principally Capital and Highmark Blue Cross/Blue Sheild, as well as their non-Blue competitors, Aetna and Valley Preferred.  Public regulators are holding hearings to evaluate the wisdom of a Blue merger, and the writer offers a very informative history of the business of health insurance in the corporate arena.  This is a very large and profitable industry;
opportunities exist in a multitude of roles, including executive
management, sales, IT, finance, marketing communications, etc.  To
paraphrase JFK's 1960 inaugural address:  think not about
what Blue can do for you; think of what you can do for Blue, or any other company of interest…

  1. Take a few moments to look at the About Us page of the company web site; this page will lead you to think of the possibilities you might create or fulfill based on what you offer. The Jobs or Careers page reveals what is available now; while it is possible that you might find the perfect job, it is unlikely.
  2. Once you determine your genuine interest, dare I say, "passion," then start looking for connections – people who can help you gain access and information about the company to better determine what you can do for them. These connections can be found in the weekly "People In the News," in the body of news articles, through company web sites, through online networking sites, and in the office next-door to yours…
  3. Perform a SWOT analysis on the company; learn about the company's competition; develop a few proposals.
  4. Practice listening to understand how you can meet their needs, both those that are stated and those you'll intuit based on your research.
  5. Prepare targeted marketing materials – resume or profile, letters,
    e-mails, 30-60-second commercial, exit summary, etc.  The operative
    word is "targeted;" the operative perspective is WIIFTHM – What's in it for them…

A client meeting last evening led me to the March 21-27 issue of the Business Journal that featured Gamesa, a Spanish wind turbine maker whose US manufacturing facility has filled a large part of the space once occupied by the US Steel Fairless Works. This firm will employ 115 at its Center City headquarters office, and has leased 3x more office space than it previously held. So why should job seekers care?  The alternative energy industry offers an excellent opportunity for those who are good communicators and also comfortable with science and technology. Moreover, it may be an excellent alternative to industries that are more likely to be adversely affected by the economy, e.g. housing, construction, pharmaceutical.

While sipping your coffee, try these 5 clues to discover what you'll be when you grow up, or where you'll find your next big gig…

For 2000 years, we’ve known that hiring is not a science…

What follows is a guest post written by Ed Zenzola, a colleague and President of The Zenzola Group, a boutique executive search consulting firm specializing in the development of hiring strategies and performance profiles.  The principals of this group offer senior-level HR experience with global organizations; their executive recruiting expertise allows Zenzola Group to match opportunities with exceptional individuals who will quickly become high-performing talent.

This post was originally written for client companies who are frustrated by the challenge of identifying and retaining top talent.  The readers of Career Acceleration Notes will gain valuable insight by considering the perspective of those on the other side of the desk.

About two thousand years ago, the officials of the Han dynasty tried
to make a science of the hiring process by creating a long and detailed
job description and rigorous tests for civil servants. Archaeological
records show that those same officials were frustrated by the results
of their efforts; few new hires worked out as well as expected.
Experience and studies have shown what the Han officials discovered in
200 BC: it is impossible to turn hiring into a science.

Hiring
and retaining talent is improved by how we approach interviews. Here
are five steps that should be part of every interview.

  1. The
    key is structure
    . A structured interview is the most reliable technique
    for predicting performance and for communicating expected performance.
    This requires having well prepared questions developed from the
    Performance Profile we discussed in a previous email.
  2. The interviewer must be extremely familiar with the performances and
    measurements that are required in the position
    . From these required
    performances and measurements, questions can then be posed to the
    candidate regarding relevant prior experiences. The questions should be
    posed to truly understand the candidate’s actual role and the
    significance of the performance. A rule of thumb for preparation is 2
    to 1; if you expect a structured interview to last 2 hours you will
    need to spend 4 hours preparing for the interview.
  3. Determine
    competencies.
    Listen closely to the candidate’s descriptions of prior
    performances. You should be listening to the candidate 80% of the time
    and only interjecting to pose additional questions. Your questions
    should be structured around a SOAR format; the Situation or Opportunity, the Action taken, and the Results.
    To determine problem solving competency, ask questions such as, “what
    were the 2 or 3 biggest challenges you faced on the project, tell me
    step-by-step how you handled the biggest one.” Questioning like this
    will reveal if the candidate has exhibited all the critical
    competencies.
  4. Determining
    a cultural fit.
    Beyond the tangible performances and competencies are
    the intangible issues of cultural fit and emotional intelligence.
    Cultural fit is even more critical to an employee’s success within an
    organization than education, experience, skills or intellect. There is
    an old saying: You hire for experience and skill and fire for
    personality and attitude.
  5. During
    the candidate’s SOAR (a.k.a., P-A-R or C-A-R) description of prior performances,
    interject with
    questions; “how did your boss manage you on this project?” “Is this how
    you like to be managed?” Or, “describe the recognition you received.”
    Avoid asking direct questions; “describe the environment and culture of
    your previous employer” and “what did you like best and least?”  More
    often than not the response will be a rehearsed answer.
  6. Consistency.
    The entire interview team must be on the same page. Whether a group
    interview or single interviews, everyone, regardless of position, must
    know and agree to the relevant factors in ranking candidates. Of course
    everyone should have the Performance Profile and an understanding of
    the position’s required competencies. Assign interviewers a sub-set of
    the competency model and require them to provide detailed evidence to
    support their assessment. Review the interview results in a group
    setting with the hiring manager and senior people, making their
    comments last. Also start off with the positives rather than the
    negatives to increase group objectivity.
  7. Don’t
    sell; at this point, be a buyer. You can’t convince a top quality
    candidate that your position is the best among competing offers if the
    interviewers oversell and under-listen. The key to recruiting top
    quality talent is to over-buy and under-talk. This means you need to
    get candidates to talk more by asking in-depth, tough, and challenging
    questions. Describe the challenges in the position and get the
    candidate to describe relevant performances. The more you put the
    candidate in the selling position the more the candidate will describe
    prior performances in detail.

To Get to Yes, each party must move away from positions toward an understanding of the needs of the other party.  This post offers a valuable glimpse into the needs of organizations who are recruiting talent.  Sharing this post illustrates the synergy that can exist between career professionals who support organizations and individuals.

Where are the growth opportunities in the Executive Suite?

Talented executives are needed more than ever during difficult economic times. It is the business development and sales executives who bear the burden of generating the revenue. The "recession" represents an opportunity for those who can demonstrate their ability to understand the needs of the company and its customers – those who CAN create a clear and compelling executive brand.

Interesting predictions by employers from ExecuNet:

NEW: The Executive Job Functions Most in Demand for 2008
Executive Job Functions That Corporate Employers
Expect Will Create The Most Growth In 2008 Executive Hiring
Business Development 14.8%
Sales 12.9%
Operations Management (including Quality,
Supply Chain and Logistics)
12.9%
General Management 10.3%
Finance   9.1%
Engineering   9.1%
Marketing   8.7%
MIS / Information Technology   6.2%
Consulting   6.1%
Research and Development   5.7%
Human Resources   3.5%
Source: ExecuNet 2008

Is it necessary to run a campaign to achieve career change?

My two favorite indoor "sports" are careers and politics; a recent book written by Chris Matthews makes some interesting observations about the intersection of these endeavors. Campaign_2

Life’s A Campaign: What Politics Has Taught Me About Friendship, Rivalry, Reputation, and Success is the latest book written by this journalist and TV pundit;  it is already 2 days overdue at the library, so I need to share some thoughts with you now…

Matthews, (who later pledges to work on his listening skills!), suggests that:

    "The whole trick of life is therefore to (a) find people who like you on first meeting, (b) put effort into winning over those people you can, and (c) recognize those whom, to use Donald Trump’s phrase, you need to ‘work around.’  This is what politicians call campaigning.  It’s something you’ll find you have to do in life even if you never run in a single election."

What about it – do successful candidates employ similar strategies when seeking career change or transition?  Are we correct to refer to the job search process as a campaign? 

  • Clearly, Hillary Clinton and Barack Obama are candidates for the same job?  Have you ever competed with a "friendly foe" for the same job?  What happened to the relationship after the position was filled?  While it is not likely that the outcome of such a contest will result in a "win-win," must the outcome produce a winner and a loser?
  • How are the voters and/or the press doing in fulfilling the role of "hiring managers?"
  • What role will the Super Delegates play?  Are they the Senior Management team or CEO?

What can career changers and job seekers learn from the experience of these political candidates?

Guest post: S.M.A.R.T. Career Tips

A guest post written by my friend and colleague, Billie Sucher  I’ll be co-presenting with Billie at the upcoming Career Management Alliance Conference on a topic of interest to all career professionals:  working effectively with clients across the generational divide…


S.M.A.R.T. Career Tips

Are you
concerned about your job in 2008? Do you wonder if you’ll be downsized this
year?  If you are, you’re not alone; the talk of recession is a daily
occurrence. In today’s tumultuous workplace, there are no surefire strategies
to guarantee that your job won’t land on the chopping block. And if you choose
self-employment, each and every day is a roller-coaster ride, to be sure. On
the other hand, whether you work for someone, or for yourself, here are some
S.M.A.R.T. career tips to make yourself more valuable, in or out of recession:

Seize the Moment…

Don’t
dwell on last year’s successes or failures. “Yesterday is history.
Tomorrow is a mystery.  And today?  Today is a gift.  That’s why
we call it the present.” (Babatunde Olatunji ) Whatever you didn’t accomplish
last year, now’s your chance to do so in this one. And if you had a stellar
year last year, don’t bask in your success. (You know the drill: Those who
snooze, lose
). What specific ways can you help your employer become more
productive, efficient, profitable, or competitive? Write it down! Do it!

Make Yourself Do the
Uncomfortable Thing, Until…

Take
public speaking, for example. Maybe you are uncomfortable addressing the
management team, customers, suppliers, or even your colleagues. Stretch
yourself. Take a class. Practice. Learn. Or how about technology? Instead of
saying I don’t know much about computers, check out your local
community college or enroll in an adult education class. Have a friend tutor
you; ask your 12-year-old nephew to show you some computer tips. Help is yours
for the asking if you decide to take charge and do the
uncomfortable until you get to a more comfortable place.

Act with A Good Attitude and
Gratitude in All Things…

Does your
voice sound energetic, up, and on? What message does your body language send?
Are you a problem-solver or a problem? Are you a complainer and a whiner? Do
you act with confidence and conviction, or do you drag yourself around, day
after day? Are you excited about going to work? When you walk through your
employer’s door, are you happy about being there? Or, do you let yourself, and
everyone around you, know how miserable and unhappy you are? Just for fun, keep
track of your attitude for 21 days. Rate yourself on a scale of 1
(unsatisfactory) to 5 (exceeds expectations). Track your performance. What
does it reveal to you? What, if anything, needs to change?

Rejecting the Rear-View
Mirror Syndrome…

Years
ago, a chaplain I was taking a class with shared these words : “don’t live your
life looking in the rear view mirror.” And there’s no better time than today to
start in, start up, and start over. Do the something extra for yourself,
your employer, or someone else. Do more than is required. Be willing to help
out without being asked. Be the first to volunteer for the new project or
assignment. Step up. Don’t worry about whether it’s in your job description!
(It probably isn’t.) And don’t dwell in the past. The past has passed.

Take Time to Make Someone
Matter; Make a Difference

Make it a
point each and every day to contribute to someone’s happiness or well-being or
sense of self-worth. Look beyond yourself. Look around. Any ideas emerge?
Maybe it’s as simple as saying good morning to someone. Or perhaps
listening instead of talking?

Or
promptly returning your phone calls? Or responding to e-mails in a timely
manner? Or being courteous and thoughtful instead of abrupt and rude in your
interactions? How about a random act of kindness?
 There are so
many opportunities to make others feel like they matter, be it your co-worker
or customer, mentor or manager, supervisor or stranger on the other end of the
line. Will you be the one who takes the time to make someone matter this day?
In the words of Anita Roddick, if you think you’re too small to make a
difference, you haven’t been in bed with a mosquito!

Billie R. Sucher, MS, CTMS, CTSB, JCTC, CCM, a private practice career
transition consultant, has worked with scores of organizations and
individuals since 1985, earning a reputation as a trusted, knowledgeable "go-to"
partner for executive-level to entry-level clients around the country. She holds
a Master’s degree in Counseling, coupled with various industry certifications.
Her professional resume / cover letter work appears in 20+ nationally-sold
career books. Sucher is a contributing writer for both CareerHub and
Career Management Alliance blogs. She is the author of Between Jobs:
Recover, Rethink, Rebuild;
Baseball for Life Perpetual Calendar,
and her newest book, Happy About The Brand You (Happy About Publishing)
is scheduled for release in 2008. 

This post also appears on The Alliance Community Blog

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