MBA, or should we strive for MBI (Indispensable)

November 10, 2009

The Reach Personal Branding group recently circulated a post that deserves wider circulation.  William Arruda,  a respected advocate for personal branding and co-author of Career Distinction, commented on a NYT piece by Thomas Friedman called,  “The New Untouchables.” Arruda makes the point that those who will survive and flourish during challenging times are those who [...]

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Gray Matters in the Office

October 27, 2009

Here’s what we already know: The demographics of the workforce are a train coming down the track.  While we are currently experiencing a 9.5% national unemployment rate, the burden is disproportionately born by younger workers (more than 50% of non-students are unemployed – referred to as the Dead End Kids). Here’s what many don’t know: [...]

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S-W-0-T your brand AND your target organization

September 17, 2009

A new post on the Netshare.com newsletter offers yet another strong suggestion to employ S-W-O-T analysis as a job search tool.  Since 2007, I have recommended this business analysis tool to my clients; now I am happy to suggest that clients check-out the S-W-O-T prompts posted by Katherine E. Simmons, President & CEO of Netshare.com.  [...]

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The whoopin’ in the Biz School back-room

September 10, 2009

A chain of posts through the Net Impact LinkedIn group led me to rant again about the disparity between the innovation that is taught in “better” business schools and the conformity that is foisted-upon new graduates. Ivy League universities hire distinguished faculty to teach classes in “innovation;” these same professors rally around the need for [...]

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Executives: Where to find your next position in 2009?

March 23, 2009

Thanks to ExecuNet for sharing their quarterly projections.  Our economy requires that talented people walk into the some of the same doors that others have walked out of… To stimulate growth, companies are looking for people who can prove their value to an organization.  Do your homework – SWOT your target organizations – and present [...]

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Social Networking is buzzing in mainstream media outlets

March 12, 2009

Social Networking tools, including Twitter, have attracted a lot of attention among traditional media outlets.  The latest edition of BusinessWeek magazine (March 16, 2009) includes a nice piece on how Twitter is used and how its founders are handling acquisition efforts by Facebook, Google, and Yahoo.  The article I'm referring to has yet to appear [...]

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Close the Deal with Features & Benefits

February 28, 2009

I love it when people can tell stories that make a point – like Aesop's Fables…  My father was great at this – unfortunately, I'm not.  For this homily, let's borrow from Seth Godin and his "The Panhandler's Secret." Seth's post is a simple story that reinforces a truism of sales training – talk features [...]

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Are you “launch-ready” – see Mark Cuban’s Open Source Funding Challenge

February 12, 2009

This is an amazing opportunity for those whose entrepreneurial ideas are ready to launch, similar to the government's criteria for "shovel-ready" infrastructure projects.  Cuban offers venture capital to those who can meet his 13 criteria.  The competition itself will spark innovative thinking; the process will be public, and therefore inspiring; the winning business plan may [...]

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